Either I am really oblivious to what has been going on, or this isn’t really that big of a deal. Recently Nestle purchased a small amount of their oil used in their KitKats from a vendor that was harvesting unethically. According to Greenpeace, the methods used was reducing the rainforest and activists from all over are speaking their mind about it. A youtube video was made. And I found it extremely uncalled for disturbing. Social media got out of control and nestles fans reached out to 95000 + fans, many protestors though. Nestle probably would have been fine except for the fact that they lashed back at the fans in a sarcastic rude manor. If I were Nestle I would probably delete the page all together. The damage is done and this could go on forever, everyone will always have their own opinions and will fight. Its only 1.25% of the palm oil that is used and KitKats have been around for a while. I am a little unclear as far as how long this have been going on but I think the whole thing is a little ridiculous I really do.
I think that this was a very unprofessional use of facebook. I really don’t think this is a big deal, call me a tree killer or whatever but I really think this was over the top. I’m not a rainforest killer but I’m not a Greenpeace activist either. I feel Greenpeace was in the wrong, especially in the youtube video. I was extremely disturbed. I don’t think it was right either to have the killer logo being put all over nestles page either. I strongly believe that Nestle has the right to protect their page and respect. I do feel Greenpeace has a right to freedom of speech as well but it was done improperly and could have been handled much more professional. Social media I fear wont be able to be taken seriously anymore at one point…
Below are links to the articles and youtube video:
o All Facebook
o WSJ
o Bnet
o cnet
o Facebook
o You tube Video
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I agree, before today i had no idea that this was even occurring. i believe that the only people who actually care are the Greenpeace activists themselves and with their crazy actions, i don't think that they will soon be gaining a following. I also agree that Greenpeace is being very unprofessional. i was also more disgusted by the youtube parody rather than inspired.
ReplyDeleteI'm also among those who had no idea about this. What is the big deal? Like you said in your blog, only 1.25% of the palm oil they use is from that company. Greenpeace is the organization that is being unprofessional, not Nestle.
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