Monday, March 8, 2010

Is the Customer Always Right?

I am honestly at a loss of words after hearing and reading about this! I am honestly still in shock at not only the immaturity of it all, but how far it has come!? and for what? This is about a women, Sarah, who had a bad experience at her local movie theater and wrote a letter of complaint to the management, VP Steve, and got a response of “go F**K yourself” among other nasty remarks back. I think the whole act is childish, so I think it was a little bit irresponsible using facebook, but look at how it turned out. The fan page supporting Sarah has over 5,000 fans, the fan page supporting Steve has just over 200. Not only does Steve have way less supporters, not all of them are even supporters! Reading the wall comments, more then half of them were insulting him!
Here is the original letters taken from Sarah's fan page discussion for you to read and form your own opinion.
While reading more into both pages I came across a news video that was actually shot about the incident, which makes me really believe that this is all over board and has gone to far.
The following link gives you the exact emails as well, only including a follow up apology letter from Steve which was not included on the fanpage and in my honest opinion I do not believe were written by the same people. In my personal point of view I dont find it sincere or truthful. Its hard to come back from what he said.
Now I am not saying that Sarah is 100% right either. I do feel like her response could have been handled much more professionally and less demanding and rude. On the other hand, listening to her story I can see where she is coming from. Movies are expensive now a days and I would be quite upset myself if that happened to me. However I equally believe that Steve had no right to respond the way he did, especially in the “business world”. This is the first I have heard about this with fanpages. I guess you could say I am a little naïve when it comes to that sort of stuff, but it does not surprise me one bit that something like this formulated.
I’m not too sure how facebook execs would feel about this, as long as it does not really involve them directly I don’t see it being a huge issue. I mean if anything it is giving them more business and publicity. This is a perfect example of how social media can have such a huge impact even on such a small, immature act.

7 comments:

  1. I definitely agree that Sarah could have handled the situation a little bit better. Although it is good that she was letting people know about what their company is really like, she should have handled it in a much better way. I've seen fan pages like the before about customers bashing companies like Bronze Body and Brew of Whitewater. If you haven't heard about this right now, you should check out how so many people got robbed out of hundreds of dollars! http://www.facebook.com/pages/I-HATE-Bronze-Body-Brew-and-I-Want-My-Money-Back/334337084565?ref=ts

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  2. OH MY GOSH I AM IN A BATTLE WITH BRONZE BODY AND BREW AS WE SPEAK

    I have never been so frustrated!! did you tan there? I spent ~100 dollars on lotion and packages to have them go ahead and up and leave?! I am left out 100 dollars because the managers cell phone ironically is disconnected and I am still waiting on a phone call :( thank you for informing me of this facebook page because I am not going to sit back and be out all that money!

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  3. This situation could have been handled much better. I would certainly agree with you on that. The original email sent to Evergreen Enterprises by the woman was very rude in its tone and demeanor. But that doesn't mean she was wrong. Now, as for the VP, he couldn't have given himself or his company a greater PR scandal than this one. And for the girls who commented on Bronze Body and Brew, the Royal Purple and I are trying to look into everything that went on there. We'll give you some answers next week because there are a lot of rumors swirling around.

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  4. I looked up the St. Croix Falls population and Sarah's Facebook page actually has more people. There must be some reason why 5,000 people support boycotting this theater. It must be a horrible place to see a movie. With a VP like that, it's not too hard to imagine. If I am ever in that area, I'll drive the extra 15 minutes to go see a movie somewhere else.

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  5. I agree that the Execs of Facebook are minding these fanpages becuase it is just giving more visits to their websites which is more business. I also agree that the manager was way out of line in sending the vulgar email back to Sarah. I would of been pissed off also if the movie I was attending was disrupted like that, she had a right to complain.

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  6. I think sarah in her first email was a little rude right off the bat but she had a right to be she paid for what she felt was awful service and was just faced with even worse service. Honestly I think its amazing that things like this on facebook get attention it makes a consumer no he or she has a voice. as far as facebook execs a concerned as long as the comment is being made a facebook and isn't negative towards them i'm sure they love it.

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  7. I really don't think that this fan page thing or the situation as a whole is going overboard. For decades businesses that are operated improperly have gotten away with things even worse than this and it is time that the PEOPLE now have a voice and can actually make an example out of companies like this. Think about it, the more people that run businesses see what providing bad service can lead to the better all businesses begin to treat its customers.

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