Tonight we had the pleasant joy and presence of Sarah Meaney from Comet Branding. Comet Branding is a company that writes blogs and other social media type things for other companies. It isn’t your normal company though, its very small consisting I believe of only 5 employees! Here is a little bit more information of what they do. Her overall presentation was informing us of better ways to write for social media and what the facts are and ways to fix it. Many people who read online compared to print media arnt as focused and tend to do more skimming than anything, I think its safe to say we can all relate to that. Starting at a computer screen is much harder then a newspaper. Here is where less is truly better. People are more likely to stay focused with less text and bigger texts and things that are eye catching and keep things simple! People don’t want to try and guess or figure out what they are reading; it should be fast and easy. I found her static to be very interesting about that only 1/5 of content is read by online articles.
I found her presentation very interesting and helpful and she put things in a whole different perspective from a different standpoint. Lets face it, things are turning more and more to online and social media and we need to learn to deal with it and find ways that can work to our advantage. Another helpful tip I found was that its so important to highlight key points to keep readers on the page. Its harder to keep readers engaged in online reading especially when you have to compete with all the ads and other distractions all on the same page, that and we tend to “scan” more then actually “read”.
I strongly suggest checking out her page if you haven’t already, its actually really informational and very neat and a great example of a simple yet complex website to keep your attention.
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I was also surprised to find how little people actually read. I agree that her presentation was definitely helpful as print journalism is rapidly tranforming digitally. It's nice to know helpful tips and information to keep an audience as engaged as possible, as I think we're all a little guilty of skim-reading.
ReplyDeleteHer stats were very surprising and informative. I especially liked the pages with the highlighted areas that received the most eye-time. That alone tells us so much about how little attention people actually pay to a full screen.
ReplyDeleteI too liked Sarah's overall presentation. SHe touched on a good deal of topics that we all can put into practice now or when needed in a future job
ReplyDeleteI agree that it was surprising on how much people actually do skim when their on the internet. It's crazy how she had information on where people's eye's are looking the most when they go to a page. Overall this presentation was very helpful.
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