My Case Anyalisis was on the NBC Sitcom tv series Chuck. Last year after only two short seasons, NBC’s "Chuck" was faced cancellation It was not getting nearly as much viewership as it needed to and NBC was pulling the plug. Chuck aired every Monday night at 8pm, 7 central. This is is a great example of a not so well known TV show that was faced with an unfortunate cancellation that would later bring social media in frenzy. Just a few years ago, your only option of hope to save a TV show was organizing a massive letter writing campaign. Though that tactic is still around today, it is not as effective as some other tactics. We now have blogs, social networks such as facebook and twitter, micro blogging and more, where we can now quickly and effectively organize, protest and even some times guilt network executives into brining back your show. I thought this case study was extremely successful because in the end it did give Chuck season three! The following link is found from Give Me My Remote, a major contributor to the case study.
Another big part of the study was using subway to try and get under NBC’s skin, the following article goes into more detail
Ironincally I just started watching chuck this third season, not having seen any of the previous seasons or even knew about the campaign, but I absolutely love the show. It is one of those shows that my boyfriend and I can both sit and enjoy together, it has your perfect blend of comedy with a fun spy story plot so I think everyone should check it out every Monday night 8/7 on NBC! J
Give Me My Remote
http://www.givememyremote.com/remote/2009/04/06/be-a-nerdjoin-the-herd-save-chuck/
Buy A Sub Save Chuck
http://www.buddytv.com/articles/chuck/buy-a-sandwich-save-chuck-camp-28138.aspx
Strategies
http://www.extratextual.tv/2009/05/the-strategies-of-the-save-chuck-campaign/
Letter writing still exists in this day and age? It's weird to think of letter writing as a dying art but that's indeed what it's coming to. Just the other day I saw a blog that was an effort to keep Brett Favre coverage at a near minimum. The people who were electronically signing the petition were in favor of not having any Favre coverage til the start of the NFL season next year. Funny thing that they started a website called nofavremediacoverage.com when doing just that is creating more media coverage! As for Chuck, I'll definitely check it out next Monday.
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